Mind Body Green & Grounded Analysis 1
Welcome to week eight! Moving away from the sole use of social media platforms like Tumblr and Twitter I have taking a wider leap into the online community, I have decided to analyse the material on ‘Mind Body Green’ and the posts what Kathryn has constructed there. Mind Body Green is a health website which attracted a strong Yoga and food presence. This week I have decided to conduct a Grounded Analysis on the large pieces of data in order to record certain anchors in the data which are relative to the trends I have seen over the previous weeks.
Moving away from the sole use of using images and videos, I have taken a wider leap into the online community, I have decided to analyse the material on ‘Mind Body Green’ and the posts what Kathryn has constructed there. Mind Body Green is a health website which attracted a strong Yoga and food presence. This week I have decided to use a Grounded Anaylis theory on the large pieces of data in order to record certain anchors in the data which are relative to the trends I have seen over the previous weeks.
From the image above from Mind Body Green, the title of ’3- Ingredient Red Sauce’ instantly shows the sustainable eating traits of a yoga teacher as it shows than minimalist amount of ingredients used to make it. I can also see that this has received a high number of traffic from a various range of social media platforms.
The caption to accompany this image talks about Kathryns family and other attributes of her life which may reflect her online identity. I have decided to start using a grounded analysis in my project and found this piece of data the perfect opportunity to start coding sections of data I have found.
From my analysis of this data, I can see that Kathryn values relationships in her life as she talks about her sister and gives us insight of what she does. She also mentions ‘over the holiday’ which gives the message that she has spent quality time with her sister. The words ‘simple’ and ‘stay pure’ relate to Kathryn’s simplistic eating habits which once again tie in with the eating habits of yogi’s. She also gives a vegan option ‘gluten free’ which shows that there are vegans in the community who will be reading this blog. Finally, ‘Good Wine’ confirms that Kathryn likes to indulge and does consume alcohol, this attribute to her personality shows that she is pretty laid back in comparison to traditional yogis who may follow strong Buddhist values. For example, the 5th Precept of Buddhism is to avoid intoxicants.
A lot of the comments I have seen have been people in the community praising and giving positive feedback, however I was shocked to find that this image received some skeptical feedback surrounding this being someone elses recipe. Some of the people in the community questioned the ethically and legally of this statement and this post received some criticism which could tarnish Kathryn’s identity.